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Job Profile

Web Designer

Web Designers are responsible for the front end, i.e. the user interface, of a website. They plan it, create content and design it.

Web Designer Job Profile

What Is the Salary of a Web Designer?

  • >2 years of experience
    A beginner earns about €1550.

  • 2-5 years of experience
    €2,090 per month, which is 33% more than those with less than two years of experience. 
     
  • 5-10 years of experience
    €3,090 per month is possible, which is 48% more than one with two to five years of experience. 

  • 10-15 years of experience
    €3,770 per monthwhich is 22 percent more than someone with five to ten years of experience. 
  •   15-20 years of experience
    €4,110 per month, which is 9% more than someone with ten to fifteen years of experience. 

  • < 20 years of experience
    €4,450 per month, which is 8% higher than those with fifteen to twenty years of experience.

What Are the Tasks of a Web Designer?

A web designer creates, designs, and codes web pages and related apps for individuals, businesses, and other entities. They collaborate with their clients to provide technical and graphical aspects of the website or application. Some web designers also assist their clients in maintaining their websites after they have been completed. As more websites require mobile touchscreen accessibility, web designers must be able to code sites that are also compatible with this platform. This is a fast-paced job that necessitates frequent skill updates. 

Web designers must be well-versed in internet technology and have strong computer programming and coding skills. They must understand how networks work and pay close attention to detail. Debugging website problems is a common task, so problem-solving skills are essential. This position requires excellent time management skills as well as the ability to meet deadlines. Customer service skills and patience with clients are advantageous. Excellent verbal and written communication skills are also very beneficial. Web designers must be familiar with one or more computer coding languages and have some graphic design skills. 

The majority of web designers have an associate’s or bachelor’s degree in computer programming or a related field. Some also have graduate degrees in a relevant field. 

What Are Tools for a Web Designer?

What essential features should website design software have? When shopping for tools, look for the capabilities and features listed below. 

Visual Designer
Web design, as opposed to content management, focuses on the visual aspect of websites. As a result, good web design software should include a visual editor that allows you to design visually without touching actual code unless you want to. 

Current System Compability
Your chosen web design software should be compatible with your current website builder or content management system, whether you use CMS Hub or WordPress (CMS). For example, after using Sketch, you should be able to export the CSS code from the prototype and import it into your preferred CMS. 

Templates
A good piece of web design software will provide you with a starting point. Because this software is designed for beginners, you shouldn’t have to start from scratch. This is where templates come in handy. The software should provide you with a variety of templates to help you create a site that looks and feels exactly how you want it to.   

Graphics and Fonts

When attempting to use a free web design tool, you should not feel cheated. Rather, you should have access to the fonts and graphics required to create a visually appealing prototype or wireframe. It’s critical that a web design tool provides a range of font and graphic options. 

Hosting services, SSL certificates, content management systems, and domain names are all examples of web design tools. Others will only provide wireframing and visual design tools. Others are still only intended for coding. Down below, you’ll find a list of top web design software, whether you’re looking for an all-in-one solution or a standalone design tool. 

Useful Tools
Wix 
Squarespace 
Shopify 
WordPress 
Webflow 
Adobe Dreamweaver 
Nova 
Google Web Designer 
Firefox-Developer
noble Text 
Bootstrap 
Adobe XD 
InVision-Studio 
Figma 
Adobe Photoshop 
Canva 

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What Makes a Good Web Design?

An effective website design should serve its purpose by expressing its specific message while also engaging the visitor. A good website design incorporates several elements such as consistency, colors, typography, imagery, simplicity, and functionality. 

Many important factors influence how a website is perceived when it is designed. A well-designed website can aid in the development of trust and guide visitors to take action. Making sure your website design is optimized for usability (form and aesthetics) and how easy it is to use is part of creating a great user experience (functionality). 

Here are some guidelines to consider when planning your next web project. 

Clear Added Value
Every well-designed website meets the needs of its visitors. And having a very clear purpose is the best way to create a website that caters to users. Web designers make certain that every site, page, and section they work on has a clear and specific purpose that it seeks to address. This can range from providing information and entertainment to allowing interaction and completing a transaction. 

Websites that are overcrowded and over-designed do not work. Too many elements on a single page only cause distraction and confusion. Great web design, such as this example from Fly Hyer, is thus not only clean and simple, but also purposeful and built to fit exactly what the user wants. 

Loading Speed
Even if every aspect of your site serves a purpose, if it takes too long to load, it is effectively useless to the user. The problem is that in our culture of little time and plenty of options, if a website doesn’t load almost instantly, very few users will stick around to wait. 

Fortunately, there is no shortage of tools and tricks that designers and website owners can use to improve the loading time of their sites in order to meet these user expectations. Optimizing image sizes, combining code into a single CSS or JavaScript file, and minifying HTML, CSS, and JavaScript are some of the best ways to improve page load times. 

GTMetrix is a useful tool to check the speed of your website.  

Communication
Clear and consistent communication is an important principle of web design. Users want information quickly, so no matter the medium, your message must be simple and easy to understand. For menus and graphical elements, for example, this entails organizing information hierarchically, whereas, for content, it entails making good use of bullet points and subheadings. 
Easy to understand, but all the more difficult. 

Typography
Typography is frequently overlooked in terms of its impact on a website’s overall success. 
If your website masters the fundamentals of typography, it will be far ahead of the competition. To begin, Sans Serif fonts (contemporary-looking fonts without decorative finishes) such as Arial, Helvetica, and Verdana are the easiest to read online. The recommended font size is 16px. A maximum of three-point sizes is also recommended for a streamlined design. Similarly, no more than three typefaces should be used across headings, body text, and elements such as buttons. 
A good example is the website of Black Estate Vineyard. Normally, black backgrounds on websites instantly indicate some shady intentions. In this case, the clear white text works very well and uses the brand colors effectively and appealingly. The contrast also enhances readability.  

Mobile Friendly 
The responsive design used to be optional for effective web design. Today, if your website is not available across multiple devices and multiple screen sizes, it’ll struggle to not only attract users but also rank well on Google. To make your website mobile-friendly, the easiest place to start is from scratch by rebuilding it with a responsive layout. Otherwise, you can create a dedicated mobile site that is separate from your main site and specifically optimized for mobile users. 

With the growing use of smartphones, tablets, and now phablets, making your website fit for mobile users is a must. From there, your site is improved by UX Designers.   

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Sören Elser ElevateX GmbH

Your Contact Person

Sören Elser

Co-founder of ElevateX GmbH and your contact for the strategic use of freelancers.